about the conference | sponsors | registration | about IABC | home | IABC Austin
                           


Conference
Schedule
Download
a Printable PDF
of the schedule

Silver Quill
Call For
Entries

Download
Silver Quill
Info and Entry
Packet

Get Adobe Acrobat


    about the conference
general info | schedule | session topics | press release
     
         
  Session Topics
Download a printable PDF of
Educational Session Topics
Download a printable PDF
of
Topic Details


Session topics are subject to change.


CLICK
on individual conference dates for details on session topics on that day.
Topic Index | Wednesday, October 1 | Thursday, October 2 | Friday, October 3

Friday, October 3
8:45-10:15 a.m.
Keynote Address :
An Insider's Perspective on Today's Media
10:30 - 11:45 a.m.
Wining the Change Game
A Look Inside Top Intranets
Writing for Executives:
The "No Tears" Formula
Making Public Television Work for You
Noon - 1:30 p.m.
Closing Luncheon and Keynote Address: Communicating in Certain and Uncertain Times
2:30 p.m.
Extreme Golf

Fri. Oct. 3, 8:45-10:15 a.m.
Keynote Address

 
An Insider's Perspective
on Today's Media
Bob Losure
Veteran reporter and former anchor of CNN Headline News
From the radical concept of 24-hour news on cable television in 1980, fast-forward more than two decades to corporate scandals, real-time coverage of war, changes in media ownership and serious questions about media ethics. While it’s true that some things never change, current trends and events have impacted the way in which the media responds to organizations. Bob Losure, veteran reporter and former anchor of CNN Headline News, shares his insights about today’s media and offers tips you can use to achieve results for your organization.

Presenter:
Bob Losure's on-location CNN reporting of such history-making events as Hurricane Hugo, the San Francisco Earthquake, Manuel Noriega’s capture and return to the U.S., and Nelson Mandela’s visit to America, have given him a level of experience that few national anchors have to share with audiences. Losure takes a down-to-earth look at dealing with the media — having been interviewed himself for “60 Minutes” by reporter Ed Bradley in 1997. He was inducted into the Broadcasting Hall of Fame at his alma mater, The University of Tulsa, in 1995