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Session topics are subject to change.

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Topic Index | Wednesday, October 1 | Thursday, October 2 | Friday, October 3

Fri., Oct. 3, 10:30 - 11:45 a.m.
Making Public Television
Work for You
Video didn’t really kill the radio star, but it certainly took music to a whole new level. Public television may be just the thing to take your communications to the next level. Look what Austin City Limits did to put our town on the map. This presentation will focus on the kinds of mutually beneficial partnerships that businesses and non-profit organizations can develop with their local public television stations.

Presenter
For the past five years, Mary Beth Rogers has been the president and chief executive officer of KLRU-TV, the PBS affiliate in Austin, which serves 1.5 million viewers in 18 Central Texas counties. She now serves as vice chair and chief strategy officer for the KLRU board of directors, responsible for guiding the board and staff through a transformation and future planning process that is designed to create a new model for anchoring public television stations to their local communities. During her tenure as CEO, she developed the station’s first strategic plan, initiated regular televised town-hall meetings on public issues, created the KLRU Distinguished Speaker Series, increased annual operating revenue by 25 percent and kicked off the station’s first major capital campaign to bring KLRU into the digital age.