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Topic
Index
| Wednesday,
October 1 | Thursday,
October 2 | Friday,
October 3
| Friday,
October 3 8:45-10:15 a.m. |
|
|
Keynote
Address : An Insider's Perspective on Today's Media |
| 10:30 - 11:45 a.m. | |
|
Wining the Change Game |
|
A Look Inside Top Intranets |
|
Writing for Executives: The "No Tears" Formula |
|
Making Public Television Work for You |
| Noon - 1:30 p.m. | |
|
Closing Luncheon and Keynote Address: Communicating in Certain and Uncertain Times |
| 2:30 p.m. | |
|
Extreme Golf |
Fri.,
Oct. 3, 10:30 - 11:45 a.m.
Writing
for Executives:
The "No Tears" Formula
Where would Elton John be without his faithful collaborator Bernie Taupin?
Even big stars need help from behind-the-scenes lyricists, and in today’s
organizations that’s often the role of the business communicator.
Tired of struggling with how to balance what the boss wants to say with
content that informs and entertains an audience? This session offers practical
advice that you can put to work right away.
Presenter
Jim Comer has worked as a writer, speech coach and creative
consultant for Fortune 500 companies such as Avon Products, Advanced Micro
Devices, Universal Studios, Rockwell International and Glendale Federal
Bank. His articles have appeared in Reader’s Digest and
on the op-ed pages of the New York Times, Washington Post,
Los Angeles Times and Austin American-Statesman. Comer has
also written jokes for Joan Rivers and Phyllis Diller and monologues for
Bob Hope and Pat Paulsen. During his years as an actor in New York, he
played Snoopy, drove a cab, appeared on seven quiz shows including “Jeopardy,”
and wrote a book — “How to Survive a Roommate” —
that landed him on the Today Show with Jane Pauley.