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Session topics are subject to change.

CLICK on individual conference dates for details on session topics on that day.
Topic Index | Wednesday, October 1 | Thursday, October 2 | Friday, October 3

Thurs. Oct. 2, 3:45-5 p.m.
Corporate Ethics and Trust: A Communicator’s Role?
As communicators, we are often privy to very sensitive information about our organizations. Sometimes this information forces us to make decisions about what we can personally support or believe should be disseminated to target audiences. What is the communicator’s responsibility to an organization - and how can that compromise personal ethics? Is the communicator the conscience of an organization?

Does the communicator bear any responsibility for the last couple of years of bankruptcies, criminal investigations of boards of directors and other shenanigans uncovered in the wake of the high tech boom? Is there anything a communicator can say or do that will help a CEO manage ethics and, ultimately, a company’s trust and reputation? This will be a combination lecture and discussion. Bring your own war stories to share with the group.

Presenter
Louis C. Williams, Jr., ABC, APR is chairman and CEO of L.C. Williams & Associates. He has extensive experience managing and executing programs in public affairs, media relations, crisis communications, financial relations, industrial and consumer marketing, research, employee communications and community relations. Prior to founding his firm, Williams was a partner in Savlin-Williams Associates, and before that a senior vice president at the international public relations firm of Hill & Knowlton, Inc. In 1995 he was selected one of the 25 most influential forces in the history of IABC. He is listed in the Marquis “Who’s Who in America,” “Who’s Who in American Business,” “Who’s Who in Media and Communications” and “Who’s Who in the Midwest.” He is a graduate of Eastern Michigan University, with a bachelor’s degree in English.