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Topic Index | Wednesday, October 1 | Thursday, October 2 | Friday, October 3

Thursday, October 2
8:45-10:15 a.m.
Keynote Address :
Communication in Concert: Making it all Come Together
10:45 a.m. - Noon
PRanoia: New Threats to Haunt Your Thoughts
What the "B" in IABC Means - or Should Mean to You
The Listening Brand: Tapping Into the Awesome Power of Customer Insights
Managing Change Through Applied Interpersonal Communication
Silver Quill Luncheon and Awards Banquet
2-5 p.m.
Helping Your Leadership Capitalize on Communication Competencies
2-3:15 p.m.
Good Ways to Deliver Bad News
Maintaining Harmony in Cacophonous Times: Tips for Entrepreneurs
Beating the Blues Out of Project Management
Maximizing ROI with E-Marketing
3:45-5 p.m.
Virtually Speaking: Communicating with a Remote Workforce
Corporate Ethics and Trust: A Communicator's Role?
Maximize Your PR Reach: Using a Network of Independent PR Professionals
Planning a World Tour: Internationalizing Your Message and Brand
5:45-6:30 p.m.
Networking Reception
6:45 p.m.
Meet for Dine-Around Austin
   

Thurs. Oct. 2, 2-3:15 p.m.
Good Ways to Deliver Bad News
Providing counsel during a crisis, particularly a financial crisis, is often a balancing act between prosecutor and confessor. Find out the truth and scope of the problem, then start addressing it. Our advice is always the same: Tell it early, tell it all. This session will focus on particular case studies - most of them anonymous - ranging from SEC investigations to the discovery of malfeasance at the highest levels, and how companies reacted. We can learn as much from bad examples as we can from good ones. After all, the best crisis management occurs when no one is aware there is a problem.

Presenter
Ellen Barry
provides strategic and crisis communications counsel for a wide range of corporate and financial clients. Since joining Joele Frank, Wilkinson Brimmer Katcher in early 2002, Barry has worked on Walter Hewlett’s opposition to the Hewlett-Packard/Compaq merger and for NVIDIA, Enzo Biochem and Vintage Petroleum. She came to JFWBK from GPC International in Brussels, Belgium where her clients included Nike and Lockheed Martin. She spent a number of years with Fleishman-Hillard in their New York, Boston, London, and Paris offices, working primarily with large corporate clients including Microsoft Europe, Canadian National Railways, Putnam Investments, Mass Mutual Insurance, Raytheon, EDS and Bertelsmann. Prior to working in public relations, Barry was a municipal bond analyst for Financial Guaranty Insurance Company and the Harris Bank. She graduated from Georgetown University and was born and raised in Canada.