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Topic
Index
| Wednesday,
October 1 | Thursday,
October 2 | Friday,
October 3
| Thursday,
October 2 8:45-10:15 a.m. |
|
|
Keynote
Address : Communication in Concert: Making it all Come Together |
| 10:45 a.m. - Noon | |
|
PRanoia: New Threats to Haunt Your Thoughts |
|
What the "B" in IABC Means - or Should Mean to You |
|
The Listening Brand: Tapping Into the Awesome Power of Customer Insights |
|
Managing Change Through Applied Interpersonal Communication |
|
Silver Quill Luncheon and Awards Banquet |
| 2-5 p.m. | |
|
Helping Your Leadership Capitalize on Communication Competencies |
| 2-3:15 p.m. | |
|
Good Ways to Deliver Bad News |
|
Maintaining Harmony in Cacophonous Times: Tips for Entrepreneurs |
|
Beating the Blues Out of Project Management |
|
Maximizing ROW with E-Marketing |
| 3:45-5 p.m. | |
|
Virtually Speaking: Communicating with a Remote Workforce |
|
Corporate Ethics and Trust: A Communicator's Role? |
|
Maximize Your PR Reach: Using a Network of Independent PR Professionals |
|
Planning a World Tour: Internationalizing Your Message and Brand |
| 5:45-6:30 p.m. | |
|
Networking Reception |
| 6:45 p.m. | |
|
Meet for Dine-Around Austin |
Thurs.
Oct. 2, 3:45-5 p.m.
Maximize
Your Reach Using a Network of Independent PR Professionals
Does size really matter? Simon made it without Garfunkle. Can you make
it without a large PR partner? When it comes to public relations efficiency,
big is not always better. This session illustrates how your organization
can use a network of small independent public relations professionals
to get more bang for your PR buck.
Presenter
Karen Raskopf, senior vice president of corporate communications
for Blockbuster, Inc., is a public relations veteran with more than 20
years of experience in the retail, broadcast and oil & gas industries.
At Blockbuster, she is responsible for internal communications, community
relations, intercultural affairs, public relations, marketing publicity
efforts and all media relations including financial media. Before joining
Blockbuster in 1997, she worked for the 7-Eleven convenience store chain
and was responsible for all corporate communications. Raskopf has also
held positions with Lone Star Gas Co., Tandy Corp. and Gannett Broadcasting.