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Session topics are subject to change.

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Topic Index | Wednesday, October 1 | Thursday, October 2 | Friday, October 3

Thurs. Oct. 2, 2-3:15 p.m.
Maximizing ROI
with E-Marketing
Want to increase your ROI? This case study features The Dell Funnel, a process implemented at Dell that has achieved amazing results, and offers you tips for:

• Segmenting your customer base and focusing the efforts of your sales and marketing teams to avoid overlap and increase effectiveness
• Collecting and fully utilizing as much information as possible about each of your prospects, and
• Implementing an integrated direct marketing program based on CRM principles that supports your sales efforts to dramatically increase your return on investment.

Presenter
Valerie Hausladen, principal of Tocquigny Advertising, Interactive + Marketing. In her 15 years of marketing experience in the high-tech industry, she has learned all the tricks of the trade, gaining specific expertise in demand generation, brand building, market analysis, strategic partnership management and strategy development. After rising to the level of marketing executive at some of the biggest players in the high-tech field and spending time as director of marketing for higher education at Dell Computer Corporation, Hausladen is now principal and head of account planning for Tocquigny.