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Session topics are subject to change.

CLICK on individual conference dates for details on session topics on that day.
Topic Index | Wednesday, October 1 | Thursday, October 2 | Friday, October 3

Thurs. Oct. 2, 3:45-5 p.m.
Planning a World Tour: Internationalizing Your Message and Brand
In today’s increasingly borderless world, brands and the companies that support them are under constant pressure to perform to a single standard of excellence, while being ever conscious of the unique cultural nuances that still prevail. Whether developing a marketing support campaign or a brand protection plan, communications executives are challenged to maintain a delicate and ever shifting balance that anticipates both the broad global and specific local needs of the brand’s audiences. Adding to the complexity of this task is the significant role that external groups and influencers, many of which are globally coordinated, can play in the process.

Presenter
Jeff Hunt is president and CEO of GCI Read-Poland and president and chief executive officer of GCI Latin America. From GCI’s regional headquarters in Austin, Jeff directs a broad spectrum of company operations, including development of the firm’s presence in Latin America. Having lived and worked in every major region in the world, Hunt is an experienced international marketing and communications executive and has counseled numerous multinational clients, including IBM, DuPont, AT&T, Dell, ATP, Motorola, Coca-Cola and McDonald’s. He joined GCI Read-Poland following an 18-year tenure with Burson-Marsteller. Hunt received a bachelor’s degree in journalism with honors from The University of Texas at Austin.