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| Wednesday,
October 1 | Thursday,
October 2 | Friday,
October 3
Thurs.
Oct. 2, 10:45-Noon
PRanoia:
New Threats to Haunt Your Thoughts
Murphy’s Law says that everything that can go wrong will go wrong.
Never has that adage seemed more true than the past two years, when a
vociferous press coupled with the world’s largest rumor mill –
the ‘Net – have joined forces to spawn a new media monster.
Tabloid news dominates, and even the slimmest shard of info now passes
as reportable fact. Detractors have learned that the Web is a powerful
ally in the war for hearts and minds now that a negative report can crisscross
the globe at the speed of the ‘Net. Join us for an inside look at
the brazen new world of attacks on reputation, practical advice about
issues management and monitoring, and a lighthearted look at the nuttiest
and most bizarre PR threats.
Presenter
Charles Pizzo, an honorary member of D5 from New Orleans,
traveled throughout the district introducing communicators to Media Relations
Online and Rogue Web Sites. In this all-new session, he shares updated
findings and strategies to help you protect your organization’s
reputation. Pizzo is a former chairperson of the board of both IABC and
its Research Foundation.