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Session topics are subject to change.

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Topic Index | Wednesday, October 1 | Thursday, October 2 | Friday, October 3

Thurs. Oct. 2, 2-3:15 p.m.
Maintaining Harmony in Cacophonous Times:
Tips for Entrepreneurs
Plenty of rock-and-rollers have struck out on their own – and experienced great success. From the musical, like Stevie Nicks to the entrepreneurial, like Steve Jobs, forming your own “band” can be both rewarding and frustrating.

Discover practical tips and techniques on how to weather the storms of entrepreneurship. Whether you’re wondering how to diversify your business base, maximize partnerships, capitalize on joint ventures or simply land new gigs, don’t miss this valuable session. Young’s presentation will also look at the critical signposts for maturing businesses – a must, no matter what charts you want to top.

Presenter
President and founder of Young Communications Group, Inc., Gwendolyn Young has been in public relations and marketing for 20 years. She is responsible for business acquisition, operations and the creative direction of the 12-year-old agency, which specializes in public relations and marketing communications for corporations and non-profits and in development communications programs to reach the emerging majority populations (African Americans, Latinos and Asians, women and 50+ populations). Among the agency’s clients are L.A. Care Health Plan, the City of Inglewood, PG&E and the California Department of Health Services. Young is a long-time IABC member, former member of the IABC Executive Board, president of the Los Angeles chapter and a Communicator of the Year Award recipient. She also helped spearhead IABC’s entrepreneur initiative.