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Topic
Index
| Wednesday, October 1 | Thursday,
October 2 | Friday,
October 3
| Wednesday,
October 1 2-5 p.m.Extended Session |
|
|
Issues Management Panel for Senior-Level Practitioners |
| 2-3:15
p.m |
|
|
Measuring Communication Impact:Techniques for Tying Communication to the Bottom Line |
|
Thinking Like A Social Marketer: Mobilizing Communities to Create A Climate for Organizational Success |
| 3:45-5 p.m. | |
|
Interaction Traction: Driving Tools for the Successful Facilitator |
|
Perfecting Your Pitch |
| 6-8 p.m. | |
|
Riverboat Cruise Welcome Reception |
Measuring Communication Impact:
Techniques for Tying Communication to the Bottom Line
With public relations’ new-found status as a critical strategic business tool, the pressure to demonstrate a positive return and meaningful business results is more important than ever before. Learn what constitutes ROI and how to prioritize and measure PR outcomes in a technology-driven business climate.
This session provides ideas, case studies and practical measurement principles that will help communications executives become accepted as integral parts of the strategic process. Move your communication program beyond a tactical or reactive position into a strategic one and demonstrate the value of public relations to your organization’s and your client’s bottom line.
Presenter:
As CEO and founder of Delahaye Medialink, Mark Weiner oversees an international firm that provides a variety of media analysis and survey research services. He was previously senior vice president and co-founder of Copernicus, a marketing investment strategy group, where he headed the firm’s integrated marketing communications analysis practice. For eight years, Weiner was the managing partner of PR Data, a company specializing in the content analysis of news coverage. He is a frequent lecturer on measurement topics for Lawrence Ragan Communications, IABC, and PRSA, and also is a member of the Measurement Commission for the Institute of Public Relations (IPR).