Conference
Schedule
Download
a Printable PDF
of the schedule

Silver Quill
Call For
Entries
Download
Silver Quill
Info and Entry
Packet

Get Adobe Acrobat

Session topics are subject to change.

CLICK on individual conference dates for details on session topics on that day.
Topic Index | Wednesday, October 1 | Thursday, October 2 | Friday, October 3

Wed. Oct. 1, 2-3:15 p.m.
Thinking Like A Social Marketer: Mobilizing Communities for Organizational Success
Social marketing is an effective way to shape consensus, change attitudes, perceptions and behaviors, and create new social norms. This presentation will highlight effective social marketing strategies and provide examples of campaigns that used the full resources of a community to change the way people think and react to a specific social issue. It will also explore the differences between cause marketing, community affairs and social marketing – different marketing communications approaches that can be used to help organizations achieve their goals.

Presenter:
Aili Jokela is general manager, senior vice president and partner for the Austin and San Antonio offices of Fleishman-Hillard, an international marketing communications firm. She also serves as co-chair of the organization’s Social Marketing Practice, which specializes in social issues and consumer advocacy campaigns, health prevention and education programs, cause marketing and corporate philanthropy. Before joining Fleishman-Hillard, she worked for DDB Needham and two New Mexico-based ad agencies. Jokela has won numerous awards during her career, including a Silver Anvil for her work with MasterCard International and several southwest region press association honors. She studied professional writing at the University of New Mexico and holds a bachelor of arts degree in English from Colorado College.